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Some quick usability testing tips from Jared Spool (you don't need a giant fancy lab with one-way mirrors, tin-foil hats, and those sticky-pad chest sensors afterall)...
Streamlining Usability Testing by Avoiding the Lab  Our friend Cindy heads up Reaching for the Stars, a foundation for children with cerebral palsy. She recently put together a really high-impact campaign that got parents across the country to write letters to congress---all at once. On June 6th, between 9 and 11am, over 10,000 emails, letters, and faxes were delivered to Congress. Talk about getting heard! We gladly helped RFTS use MailChimp to get the word out about the campaign.  We're helping Wine South 2005 with their email marketing efforts this year. Be sure to check it out: 2 days of food, wine tasting (over 600 wines from 10 countries), art, music, gourmet cuisine, wine seminars, chef demonstrations, and more.
All booked! We helped Pennhouse Productions put together an email marketing campaign w/RSVP (via our MailChimp product) to get the word out about the 3rd season of Jeff Foxworthy's hilarious Blue Collar TV. The emails got great response rates, and the tell-a-friend tool helped spread the word virally. All the tapings are booked!
Interesting article over at McKinsey Quarterly about how companies can build stronger relationships with their IT vendors. The gist of the article is that not all your vendors should be treated the same. Recognize those vendors that support your mission-critical operations, and form better, long-term relationships with them. Don't nickel-and-dime them like you do with the vendors that provide commodity services. We'd add that it's a two-way street. Vendors should recognize those clients they love working for, and spend more time nurturing their relationships (as opposed to nickel-and-diming them for every billable minute).
 Look at those big, heavy binders. Those are Arthritis Foundation's "Response Manuals" which are used by dozens of chapter offices across America to answer Arthritis questions over the phone. Mailing these ginormous, 200-page books along with quarterly updates got to be quite a hassle (not to mention expensive). So AF hired us to build an online version of them, wired to a content management system, in English and Spanish. The CMS features a robust WYSIWYG interface, keyword search, user permission levels, and more. We just wrapped up development, and will be launching shortly.
Looking back at 5 years of website logs, we found that the most popular pages on our site were: 1) client list and 2) case studies. It's all about cool clients and cool projects. So we figured, "What better way to highlight all the cool stuff we do for our great clients than with a blog?" Stay tuned for more changes.
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