Monkeywrench
Approximately half the peanuts grown in the entire United States (about 400 million pounds, and $118 million worth) come from farms inside a 100 mile radius of Dothan, Alabama. We helped the Alabama Peanut Producers Association develop a cutting-edge website with CMS that includes email alerts, legislative updates, crop prices, site search, online recipes, and more.

According to a NetRatings Survey (50,000 respondents), the majority of internet users are now on broadband.
It's 51% on broadband vs. 49% on modem.

NetRatings Survey

Focus Groups and Customer feedback is not usability testing.

Misconceptions About Usability (Jakob Nielsen's Alertbox)

A nice little case study about landing pages on MarketingSherpa.

We see the same thing happen quite frequently with our clients and MailChimp users (and I'll admit we're guilty of it too, sometimes): landing pages are an after thought.

You put all your time, money and energy into the ads and the emails, and when you're all done with that, you throw together a landing page. But the landing page is the most important part---that's what converts people into paying customers, so you've got to start with that first.

MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR


There's an interesting article on MarketingSherpa (as usual) about how Cafepress.com, (that website where you can upload a logo onto t-shirts, coffee mugs, frisbees, and posters) 'lowered its shopping cart abandonment rate dramatically.'


We liked their testing approach (post online for a little while, test it with real users, then roll it out to the masses), and we liked the concept of one page that just grows dynamically as the user inputs data. No need to make users go through 3 pages when it can all be put on one.


Here's the article: http://www.marketingsherpa.com/sample.cfm?contentID=2774


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