Monkeywrench
You can lead a horse to water...
You can launch a new upgrade, but you can't make customers actually use it. You can send emails, post announcements, build tutorials, and blog about it all you want.

Fact is, people don't have time to read about your cool new accomplishment.

Here's a sneaky little "non-marketing" way that Google's using to tell me about their new version of Blogger. Hmm, I might actually convert one day.


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